What can the internet do for me? (and by 'me' I mean 'us')

Hi Internet!

This is Matt, huge fan of your work; long time reader, first time caller.  And there's a really good reason for that, but just hold that thought a second.

Lately I've noticed that there is huge push for the whole 'Social Media' craze as the latest and greatest in marketing.  As someone relatively new to marketing, I find this phenomenon a bit confusing.  Reason why social media has found success is because it took power away from large corporations, and placed it in the hands of the enthusiast.

According to Seth Godin, social media allows us to live in a world where its stopped being good enough to make average products for average people, because companies no longer had the ability to push market and customers now had the power of aggregators or online reviews.  Almost like an electronic renaissance the customer could track down new and unbiased purchasing advice, suddenly overnight marketing goes from a model of:

Promotion/Placement > Product

To:

Product > Promotion/Placement

Problem is, the internet is a bit too smart to let this happen because shenanigans can still help you to top of a google search (even if you are average and average).  The general populous won't care, or be passionate, but they'll see your crappy website at the top of their search.

Getting back tot he original point; I've avoid blogging because I've always seen blogs as glorified spam.  But as a creative marketer, engineer and hacker, I more than anyone see that if the internet can be broken with tactical spamming, then in theory with the right tactics spammers too can be out witted quality content.

I'm here on a mission.
I'm here to have a discussion.
I'm here to seek transparency.
I'm here to learn tech-marketing.
I'm here to teach tech-marketing.
I'm here to join all of the quality bloggers out there to drown out the garbage on the internet.