The Bureau states the Canadian Wireless conduct code would benefit from a maximum 2-year wireless contract (standard in the US) - "Discouraging the creation of switching costs that tend to reduced customer mobility" ("Cellphone contract crackdown", February 7th). Curious is the omission of "increased" customer mobility statistics in the US measured by 'churn' the percentage customer base that takes their business to another provider.
Recent statistics from leading wireless providers in both countries imply shorter contracts do not correlate to increased customer mobility:
- AT&T Wireless Churn [US - 2 Year Contract] - 1.19%
- Verizon Wireless Churn [US - 2 Year Contract] - 0.95%
- Bell Wireless Churn [Canada - 3 Year Contract] - 1.7%
- Rogers Postpaid Wireless Churn [Canada - 3 Year Contract] - 1.34%
- TELUS Wireless Churn [Canada - 3 Year Contract] - 1.44%
| T-Mobile's CMO Cole Brodman against phone subsidies that accompany long contracts |
Wireless contracts are a pain point but do not let the Competition Bureau's comments mislead readers - Canadians are less trapped, due to lack of industry competition, than the Bureau would suggest.
Matthew Tham
Toronto, Ontario
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